Website Redesign & Performance
Your existing site, transformed — faster, cleaner, and genuinely better at turning visitors into customers.
Most websites underperform not because the business is weak but because the site is slow, confusing, or visually dated. A redesign is an opportunity to fix all of that. I combine a thorough UX audit with clean, modern engineering to deliver a site that looks better, loads faster, and converts more visitors into enquiries or sales.
Start a Project- UX audit & competitive analysis
- Figma / wireframe to live build
- Mobile-first responsive design
- Core Web Vitals & PageSpeed improvement
- Accessibility (WCAG 2.1 AA) compliance
- Analytics & conversion tracking setup
How It Works
The Process
01
Audit & Research
Heuristic UX review, PageSpeed benchmarking, competitor analysis, and Google Analytics data review to highlight exactly what needs to change and why.
02
Redesign & Wireframes
New information architecture and Figma designs — reviewed and approved before any development begins, so there are no surprises.
03
Clean-Code Rebuild
The site is rebuilt with a clean, semantic codebase — no legacy bloat, no unused plugins, no redundant CSS frameworks.
04
Performance Engineering
Core Web Vitals tuning, critical CSS, lazy loading, image conversion to WebP/AVIF, server-side caching, and CDN configuration.
05
QA, Analytics & Launch
Cross-browser and device testing, GA4 / GTM setup, 301 redirect mapping for existing URLs, and a monitored launch.
Got Questions?
Frequently Asked
Yes, existing websites can be redesigned with improved layout, structure, and modern UI.
Performance improvements such as code cleanup, optimization, and PageSpeed enhancements can be applied.
Yes, usability improvements and layout restructuring can be included to improve user experience.
Yes, Figma designs can be converted into fully responsive live websites.
Yes, redesigns are built with mobile-first layout and responsive structure.
Yes, analytics and tracking tools can be connected for performance insights.
This includes UI redesign, performance improvements, responsive layout, and updated structure.
Ready to Start Your Project?
Have a project in mind? Reach out through whichever channel suits you best — I typically respond within one business day.
